It has been a long year on Twitter. Many people have lost a great deal with the changes that have been implemented after the sale to Elon Mush that-almost-wasn’t. Personally, Twitter has been my biggest platform and I’ve lost almost all traffic from Twitter. Between deprioritizing links out from the platform and getting rid of link titles, Elon aims to keep everyone on the platform but doesn’t understand what Twitter was for in the first place. It was started as a micro-blogging platform and developed into a place for content creators to engage with their fans and to help people discover content their enjoyed from their favorite creators.
Mid-Tweet
Twitter was the also-ran of social media platforms. The only reason Twitter was ever important is because of the users. The user base included every celebrity, politician, and major brand in the world. Suddenly, you could tweet at famous people or get support from an airline. Twitter is a middling platform at best but thanks to its user base who could command attention (especially Donald Trump) Twitter was able to punch above its weight and command a presence in the marketplace that has never really existed for Facebook, Instagram, or Snapchat. Facebook has the advantage of a large and active user-base across its apps. It’s the most used but Facebook posts don’t program television shows. Twitter, on the other hand, absolutely is the most powerful programming tool in television and across nearly all media.
Elon has designs on turning Twitter (Now X) into the American WeChat. In China, WeChat is an everything platform. It’s Amazon, Uber, DoorDash, and WhatsApp all blended into one giant platform. In China, everything happens on WeChat. Elon has stated publicly that is his goal but he seems to be choosing a very odd way of going about it. Indeed, X is a poor platform for such an idea. He would be better served by building something new. By the time Elon builds his American WeChat, will there be anyone left to use it?
Politics Pivot
One of the biggest changes on the platform, is the reintroduction of the racism and anti-semitism that the previous management had purged from the platform. I can testify to this personally, people can call you the n-word now and even when it gets reported, it passes on by (this…
